Tips to improve Your Small Business Web presence
You are a small business owner that just started a business, and you want to know how to effectively improve your web presence? Even though Isaacs Software focuses on clients in the Waterloo region (Kitchener, Waterloo, Cambridge, and Guelph), and the GTA (Greater Toronto Area and surroundings) the following tips will increase your business visibility in any area you are located:
Mobile Optimization
The worldwide supply of tablets and smartphones will exceed PCs in the second quarter of 2013. If your website still uses Flash and/or is not optimized for mobile devices then your site will not be viewable correctly on mobile devices.
In a world where people are opting to live with mobile devices instead of a standard PC, each time a potential customer cannot access your business (because your website takes a long time to load on mobile devices) is a missed opportunity.
Is this a problem your business experiences? Please contact us if this is the case.
Social Media
Social media is an essential tool for every business seeking to build a powerful web presence. Social media is a great way to engage and create an on-going dialogue with existing and potential customers. Take advantage of social media by using Twitter to promote specials, and make sure you invite customers to ‘Like’ your Facebook page. Are you interested on integrating social media into your website? Isaacs Software can help you with this. Understanding social media is key in growing your web presence in your Kitchener, Waterloo, Guelph, Toronto, or any other area.
Minimalism
In Isaacs Software, we believe that it is best to keep your website simple, and clean. Too much clutter is messy and can cause your customers to be confused on where to find content. Keep the focus on your company’s content and overall message than being preoccupied with ‘Bells & Whistles’. If your current website was not designed by us, and you face this issue, feel free to contact us.
SEO
Search Engine Optimization (SEO) is key to a company’s success. When someone searches for your product, you want your company to be featured on the first page of Google or any other search engine. SEO is the meticulous process of engineering your website & brand so that potential customers can easily find your website. ‘Local Search’ is very important nowadays as top search engines such as Google & Microsoft’s Bing have invested time/resources to optimize Local Search; and even Apple has made big strides in curtailing local search for their iOS maps application. If you want some advice on how to improve your website rankings on the different search engines, feel free to contact us.
If you feel that you have too much on your plate at the moment to take on these tasks yourself, feel free to contact us as we can assist in building your web presence.
