Nowadays, having a website to share your services is a must. You acknowledged this fact, and decide that you want to create a web presence.
Here are some helpful steps in planning your business website:
1. Plan your objective
First you need to have a clear understanding of the purpose of your website; identify the message you want to convey to your audience, plan the content that you wish to produce, and then create an action plan. We recommend creating a project management board to easily organize and plan the webpages that you need to create. If you need help identifying your objectives, contact us. At Isaacs Software, we believe that planning your objectives correctly, is the foundation to a solid website.
2. Sketch Designs/storyboards
After planning the pages that you wish to produce for your website, it is now time to visualize the website – which is arguably one of the most important aspects of a website. This involves sketching the look & feel of the site, or finding a website template or theme that suits your website’s needs. This is an exercise that we encourage our clients to perform, as they have a better idea of what they want to accomplish. However, if you have difficulty drawing sketches, feel free to contact us. Our graphic designers are very creative, and develop web designs based on your favourite colors or existing business logo.
3. Technical Requirements (Programming/Database)
Another variable to take into consideration is your web server; some companies run their websites on their own servers, or place their website on a web hosting company. There are many options/features that web hosting companies offer. Take the time to go through their plans to find the best fit for your needs. If you need any help with your technical requirements, feel free to contact us.
4. Testing & Debugging
This is the Quality Assurance part of your website planning. At this stage, most of the website should have been coded. We recommend our clients to go through the whole website and discover any bugs or errors. This is a time to make any modifications to your website; design and programming wise. In Isaacs Software, we test your software, until you feel satisfied with the results.
5. Marketing Plan
Now that your Quality Assurance phase is done, and your website is working properly, it’s time to create a marketing plan. It’s all great if you have the best website in the world, but if no one is aware of it, it will generate no new business or traffic. SEO (Search Engine Optimization) is the practice of optimizing your website so that it can be easily found on web searches when people search keywords related to your website/business. If you would like us to review your Marketing plan, or to formulate one for you, feel free to contact us.
6. Launch & Maintenance
It’s time to go live! All the pieces are in place, which means it’s now time to start promoting your website. Always remember to keep your website maintained so that your customers know that your website content is up-to-date.
In Isaacs Software, we believe that these six steps are the receipt to a successful website. If you would like us to develop your website or desktop application, feel free to contact us. We do web , database and desktop development for clients across North and Central America, focusing on clients in the Waterloo region (Kitchener, Waterloo, Cambridge, and Guelph), and GTA (Greater Toronto Area and surroundings).